Increase Sales Using Parts Compatibility Fitment Tables on eBay Motors
Listing auto parts for sale on online marketplaces such as eBay Motors or even your own e-commerce website can potentially become a tedious and time-consuming task. Following this very simple, yet efficient practice will not only be reducing the required time you spend on managing listings, but also significantly increase your chances of seeing a decent return on your labor.
Introducing eBay Motors parts compatibility fitment table listings
eBay fitments, also known as parts compatibility, is likely the most important tool offered to eBay Motors sellers and store owners. The purpose of this tool is to help eBay accurately match shoppers with the correct automotive parts they need.
Previously, the common practice among vehicle parts sellers was creating multiple listings for the same part, where each listing would designate a specific vehicle matching the listed auto-part in its title and description. Nowadays, with the introduction of parts compatibility charts, this old process has become redundant and inefficient. Today’s best practice is the usage of fitment tables. Fitment table data can be assigned to the majority of your listed interchangeable parts, with a single listing containing fitment data related to compatibility with many different vehicles.
Although the fitment tables functionality has been introduced by eBay a long time ago, it hasn’t been adopted by automotive sellers as widely as eBay would like. eBay is very much interested in reducing the clutter of these redundant listings and discouraging sellers from using the old tactic by making major updates to its eBay motors platform.
Recent changes made by eBay to its search engine algorithm is now providing significantly increased exposure on its search engine results to compliant sellers and listings that are utilizing its parts compatibility listing structure, while reducing the exposure of outdated listings and sellers who do not follow the most up-to-date guidelines.
The Kyozou platform is fully up to date with the latest changes that were introduced by eBay to the parts compatibility fitment tables functionality. With Kyozou, you can apply fitment data in bulk to new or existing listings, while choosing between a convenient web interface or an Excel spreadsheet.
Here is why you should support eBay Motors parts compatibility in your listings:
- Increased Sales and Exposure
Your listings will show up in more relevant search results pages on eBay than before, and you’ll also gain a boost and a higher priority on eBay’s search results over your competitors.
- Reduced Time and Money Spent
More often than not, a single automotive part fits multiple cars. Eliminating redundant listings and utilizing fitment table data in your listings will not only save your time but also save a big portion of your eBay listing fees.
- Increased Positive Buyer Feedback and Reduced Product Returns
Supporting fitment tables on your listings will help your buyers ensure that they’re buying the correct part for the vehicle they own. Increasing buyers’ confidence and satisfaction brings with it more sales and positive feedback. It will also reduce your return rate and expenses due to wrongly purchased parts by confused buyers.
Manual Fitments vs. Catalog Fitments
There are two methods of providing fitment and parts compatibility data on a listing: Catalog fitments and Manual fitments. It’s best to get familiar with both of them and implement each one where it fits best.
- Catalog Fitments
This is where your auto-part will be listed and matched against an existing catalog entry. The fitment data and compatible vehicles will be automatically assigned to your part by the marketplace, eBay Motors in this case.
- Manual Fitments
This method is used when a seller is interested in overriding the information held by the marketplace with his own fitment data for a specific part. It is also used when there is no data readily available in the catalog for less common parts. Furthermore, manual fitments can also be utilized to support custom made auto-parts and small manufacturers parts data that haven’t been added to the catalog yet.
Using the Kyozou platform will ensure full access to both Catalog fitments and Manual fitments.
Where else can parts compatibility fitment tables data be used?
When creating a new automotive listing through the Kyozou multi-channel listing platform, your fitments data can be also used to help buyers navigate more easily through your own shopping cart when displayed on your company’s Kyozou hosted website.
This ensures smooth client experience while encouraging them to purchase additional items confidently, whether by reaching your marketplace store, or purchasing directly from your own e-commerce website.
Click here to learn more about how Kyozou assists its automotive clients to #SellSmarter.