What You Need to Know About Further Product Identifier Changes In eBay Listings

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What You Need to Know About Further Product Identifier Changes In eBay Listings

The next phase of improving product searchability for ebay listings will take place over the next few months. Structured data – Product Identifiers are codes generally found on labels or barcodes used in retail to track and manage an item. In February 2017, being able to include these product identifiers in your listings will become available in ebay’s production environment.

These further Product Identifier changes means new listings should include this structured data which is product identifiers and item specifics. The more identifiable information you put into your listings, the more probability there is of a shopper being able to find it. You want your ebay listings to show up in searches.


When listing your products, these are the main changes for a Product Identifier you as a seller need to be aware of:


  1. New listings of new or manufacturer-refurbished products in most categories will require at least one product identifier (e.g. UPC, ISBN, GTIN, MPN, EAN, ePIDs.)

When listing your new products, at least one of the following product identifier types should be used with the brand name:

  • Global Trade Item Number (GTIN)
  • Manufacturer Part Number (MPN)
  • eBay product identifier (ePID)
  • Amazon standard identification number (ASIN) Available February 2017 in Kyozou
  • Google product identifier Available February 2017 in Kyozou
  • Private label product identifier (which is generated by the seller) Available February 2017 in Kyozou

This is applicable to items in the following categories. CLICK HERE.


2. More product identifiers will be introduced, including:

    1. Amazon Standard Identification Numbers (ASINs)
    2. Google product identifiers
    3. Private Label product identifiers (identifiers you can create yourself)


3. Using “Does not Apply” or “NA” will no longer be supported; instead, sellers will need to create their own custom IDs (e.g. SKUs) when other industry-standard identifiers are not available/applicable for the product


Since these Product Identifier changes will go into effect in the upcoming months, it’s good practice to start managing your listings this way now. 


If you have further questions on your listings and incorporating Product Identifiers, please contact your Customer Success Manager.